Wednesday, May 21, 2014

Making a Market for a New Drug - Pharma Marketing and Pain addiction

The big pharmaceutical companies seem to be the largest utilizers of advertising these days. Just count how many drug ads you see during the most popular shows.

And although big pharma claims their very high drug prices are caused by development costs; it is important to understand they spend millions on advertising - and often to create a market for a drug that really is not indicated.

We have already seen the overuse of Testosterone and the artificial and dangerous creation of "low-T". Millions of cases of Restless Leg Syndrome were "discovered" because certain drugs needed a market. And who wuldn't want to take an anti-depressant these days - smile!!

But more dangerous is the recent marketing of inhaled fentanyl - off label. This drug is more potent than morphine and very addictive. The nasal inhaler produces rapid blood levels and is useful and indicated in the severe pain of cancer - ONLY. But this market was apparently too small for the manufacturer and it has been pushed off label for chronic pain. This is extremely dangerous due to addiction potential. 

In a recent New York Times article Interviews of former sales reps by the Times "suggest the company [Insys Therapeutics] ... has aggressively marketed the painkiller, including to physicians who did not treat many cancer patients," and paid higher sales commissions for selling higher doses.

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