Pheromone for Social Anxiety?

Social Anxiety is fear of public speaking, new situations, or performing in public. Most of us have some anxiety before speaking in front of a large group, or performing in public. This even occurs with famous musicians and actors.

Current treatment includes many mental exercises (imagining the audience naked for example), as well as medications such as low dose beta blockers and Valium. Both must be taken at least 30 minutes prior.

Researchers have found an intransal Pherine (in the family of pheromones) rapidly calms people and prevents social anxiety. Interestingly it seems to target nasal smell receptors, so we are unsure how it works.

If further studies confirm this action and the lack of adverse effects this will likely become very commonly used.